NewzSocial’s approach to social media marketing is unique in how it manages the workflow of curating content, scheduling posts using social advocates, and measuring results. Use your employees and supporters as social advocates to amplify your reach.
Connect the social enterprise
Manage workflows for marketing to connect content curators with strategic social touch points across functions and groups.
Enable employee advocacy
Utilize the social connections of employees for a diverse and broad reach, harnessed by a permission-based, managed approach.
Create campaign processes
Promote content distribution, event sign-up, thought leadership, etc. using repeatable campaign rules and processes.
Streamline the flow of engaging content
Streams of internal and external topic based content collected in the content engine, curated with multiple comments and triggering the campaigns.
Amplify sales and marketing
Create a unified social voice by engaging employees to connect across social media and spread your marketing message.
Measure and optimize
View, drill down and analyze the real time analytics to track social engagement by campaign, content and user advocate.
NewzSocial is a marketing campaign platform that connects multiple content streams, manages the cadence across campaign schedules, utilizes social advocates and engages target audiences with branded social posts.
Successful serial entrepreneur Anand is providing the vision and the leadership for how social media automation enables businesses to build their social brand and establish strategic influence with prospective customers.
He has founded and led four successful companies prior to NewzSocial, two of which have gone public – Banyan Systems (BNYN, networking pioneer) and Responsys (MKTG, leader in online marketing), and two which were acquired – Reach Software (workflow and email) and iStorez (online shopping). He holds 3 patents in computer technology.
Anand received a Ph.D. and Masters in Computer Science from Rice University, and a Bachelor of Science in Electrical Engineering from the Indian Institute of Technology (IIT/K), Kanpur.
Start-up specialist with deep experience in sales, digital marketing, social media, SaaS, and go-to-market strategy & operations. A high energy executive with a hands-on style, Jeff has expertise in building high performance teams to manage all customer facing functions.
An inspirational team leader, Jeff has held leadership roles in Sales, Service, and Operations for Photoworks, Spoke Software, and Responsys. Jeff has excelled in delivering results by driving profitable revenue growth and optimizing service & support operations.
Jeff holds a Bachelor’s Degree in Commerce (Honors) from the University of Manitoba, Canada.
Having lived on four continents, Shastri leads successful client implementations. Contributing author of compelling content for the Washington Post and the Huffington Post, he previously led Professional Services as a founding member of Responsys, and drove Worldwide Sales at Reach Software, also as part of the founding team.
Most recently, he worked around the world as a human rights officer. Shastri received both an MBA in Finance and a Bachelor of Science in Psychology from Santa Clara University.
Managing finances, Shum Mukherjee has been CFO for numerous emerging technology firms, including Droisys, Immersion, OpenTV, Genus, and E*Trade International. He holds a Masters in Management from MIT Sloan School of Management, a Masters in Mathematics from IIT Kanpur and a Bachelor of Science in Mathematics from St. Xavier’s College.
Anubhav is a respected leader in the global sourcing industry. In his current role, he is President of ISG Global Managed Services, one of the company’s fastest-growing business units, and the Global Research and Data Services business, which continues to provide valuable insights across the sourcing lifecycle to enterprises and service providers around the world.
Before joining ISG, Anubhav held a series of senior executive positions with HCL Technologies and was the founding member of HCLT’s IT Infrastructure and ITO business. He led HCLT’s 7x growth in 7 years. As a founding member of the G2000 IT Client Executive Councils, Anubhav has been a presenter at the World Economic Forum and a recipient of a number of CXO awards.
He earned a Bachelor of Engineering (Electronics) degree from the University of Pune, India.
Global business technology leader, successfully transforming and growing SAP’s business through Marketing technology strategy, innovation and adoption. Previously with Business Objects, Symantec, ePeople and Manor AG. Serves on MOCCA (Marketing Operations Cross-Company Alliance) Advisory Board, President of the San Francisco Golden Gate Swiss Club, and Member of the IDC Marketing Operations Client Board.
With more than 15 years of experience translating market vision into successful digital marketing products, Scott is now leading product management for NewzSocial’s next generation of social media products. Prior to NewzSocial, he led key product management and marketing initiatives at Responsys and StrongView. In those roles, he spearheaded a number of product innovations in campaign management, automation, and analytics that helped drive significant growth and analyst recognition. Scott holds MS and BS degrees in chemical engineering from the University of California, Irvine and San Diego.
A marketing veteran with global experience and 5 startups under his belt, Mark has scaled many businesses through his deep experience in corporate marketing strategy, social media, web / digital strategy, content marketing, demand gen and marketing partnerships. Mark previously held marketing leadership and general management roles at: Acxiom Corporation, Kefta, RingCentral, and Onvia. He is recognized in our industry as a thought leader, with advisory and judging seats at: DMA, DMA Echo Awards, Forrester, and IAC.