India’s New Avatar: Startup Nation

    India has a new avatar. It is no longer just a back-office for software development by a pool of talented engineers or a hub for business processing outsourcing. India is fast becoming the darling for global investors, as hot new startups spring up across the nation. Market conditions are now ripe in India for start-ups. The middle class has rapidly expanded, smart phone usage is cheap and ubiquitous, the educated masses are hooked to the internet, and the population is young (more than 50% of India's population is below the age of 25 and more than 65% below the … [Read more...]

Lessons for Entrepreneurs From Lee Kuan Yew

President Obama described Minister Mentor Lee Kuan Yew as "a true giant of history who will be remembered for generations to come as the father of modern Singapore and as one the great strategists of Asian affairs." While there is much to learn from this remarkable statesman and the transformative experience of Singapore that could fill many volumes, I would like to focus in the short space here on a few key lessons that entrepreneurs and companies can take from the founding and rapid growth of Singapore: 1. Get the Basics Right In a superb interview with Nathan Gardels, Minister … [Read more...]

Increase your Online Engagement with Hashtags (#)

#Hashtags. It seems like they are everywhere. Hashtags are visible on social media and the web. Whether Twitter, Facebook, Google+, Instagram, or another popular site using it, hashtags are now an integral part of social media. People use them out of context these days, in text messages, chats, songs, and advertisements. In fact, hashtags are so widespread in use that the word “hashtag” was included in the Oxford English dictionary in June 2014, making it an official word. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it … [Read more...]

Building Relationships with People vs Brands

Image source I read an article that talked about how two people can go from being strangers to best friends in just 45 minutes. Basically, the article shed some light upon how a relationship between two people could be expedited through reciprocal and escalating self-disclosure, based on research by Aron Arthur. So it left me thinking whether the relationship a consumer has with a company is similar to that of a relationship that two people share. If so, the same principles may apply to brands as well! Furthermore, as a brand, would you not want to establish a close relationship with your … [Read more...]

Engaging consumers: Employee advocacy the next big thing?

Customer engagement is important. With many people using social media extensively, companies started to leverage social media tools and platforms to better reach and engage with their customers. Companies are able to use these platforms to provide real-time information about their companies and it can easily reach consumers’ news feeds. However, 94% of these consumers use social media channels to interact with friends, family and people they know. They are not interested to engage with your brand on social media sites. Moreover, only a small fraction of consumers trust posts by companies on … [Read more...]

The Hitch Hikers Road to Social Media: Don’t Get Lost

Douglas Adam's book " A hitchhikers guide to the galaxy" is one of the most memorable books I have read. I love the science fiction story infused with nonsensical wisdom that has resonated with millions, recently #7 on Facebook’s compilation of data from their year long viral meme. Let's look at his wisdom and how it can be possibly applied to current social media marketing. The Total Perspective Vortex derives its picture of the whole Universe on the principle of extrapolated matter analyses. To explain — since every piece of matter in the Universe is in some way affected by every … [Read more...]

The Butterfly Effect and Social Media: Fall or Flutter

The butterfly effect is a metaphor-namely a small change at one place in a complex system can have large effects elsewhere. Coined by Edward Lorenz, a mathematician and meteorologist at M.I.T who presented his famous academic paper in 1972 entitled: "Predictability: Does the Flap of a Butterfly's Wings in Brazil Set Off a Tornado in Texas?" The flap represents a small change in the initial condition of the system, which causes a chain of events leading to large-scale alterations of events (similar to the Domino effect) In social media, a single flap or post can have a cascading effect. As … [Read more...]

Alice in Social Media Land: 5 Social Media Marketing Lessons learnt

Alice’s adventures have always been, let’s say interesting, to say the least. Recently, she has stumbled upon Social Media in Wonderland, at the infamous tea party, the Queen of Heart’s Croquet game, and in her other ample wanderings.   So, some of her simple takeaways may be the following:   “We're all mad here.” ― Cheshire Cat   There is a kind of madness about social media, with its constant morphing and dizzying identities. Post, share, like, unlike, comment, etc. can become an addictive habit very quickly. So, getting curious about social media is a good thing. … [Read more...]

Yoga, Stress, Work (& Social Media): 3 Best Practices to Keep in Mind

I work at a social media software company and teach yoga to kids & families. While I work, I often sit on a Swiss ball, do some stretches, breathe deeply, and remind myself that we are all connected in some mysterious way. This refuels me throughout my day. I try and bring my yoga practice into my work to help make the days smoother and more productive. So, here are my top 3 best practices that combine yoga and work:   1. Breathe: Breathing is life. Breathing is almost everything. Take some deep breaths. We automatically tend to hold our breath when stressed. We have to teach … [Read more...]