Women In Technology International (WITI) partners with NewzSocial for Social Media Marketing

Women In Technology International (WITI) has partnered with NewzSocial, a Social Media Marketing platform company for their Annual Summit, May 31-June 2, 2015. The WITI Summit is the yearly gathering of tech-savvy women, held in San Jose, the heart of Silicon Valley. Executive women, entrepreneurs, and technology thought leaders from around the world converge to collaborate at the WITI Summit to network and help each other succeed. About 60 speakers and over 1000 attendees are expected to attend this exciting event. The hashtag #Womenroar is being used along with #WITISummit2015 to … [Read more...]

Attendance at 2015 TIE Annual Conference Boosted by Army of Social Media Advocates

The TiE conference, one of the largest conferences on entrepreneurship in the world, recently took place in Silicon Valley. Approximately 4,000 people attended with keynote speakers including Jack Welch and other luminaries in the fields of business and entrepreneurship. This year, the TIE organizing committee turned to using innovative technology from Silicon Valley social media startup NewzSocial to drive attendance at the conference. A small army of over 2 dozen social media advocates signed up to have interesting content about the conference shared through them with their connections on … [Read more...]

#SocialMedia and #BigData: Significant Role in Nepal’s Earthquake Relief Efforts

    The Nepal or Gorkha earthquake, which occurred on April 25, 2015, was of a 7.8 magnitude on the Richter scale.  The earthquake's death toll now stands at 7,912 and 403 people are believed to missing. Hundreds of thousands of houses have been destroyed, rendering multitudes of people homeless, with entire villages flattened. The earthquake also triggered an avalanche in Mount Everest. Significant aftershocks, in the form of fresh tremors, are common up to 3 months after such a large earthquake. Two medium sized tremors occurred on May 2-3 and there may be many … [Read more...]

India’s New Avatar: Startup Nation

    India has a new avatar. It is no longer just a back-office for software development by a pool of talented engineers or a hub for business processing outsourcing. India is fast becoming the darling for global investors, as hot new startups spring up across the nation. Market conditions are now ripe in India for start-ups. The middle class has rapidly expanded, smart phone usage is cheap and ubiquitous, the educated masses are hooked to the internet, and the population is young (more than 50% of India's population is below the age of 25 and more than 65% below the … [Read more...]

Lessons for Entrepreneurs From Lee Kuan Yew

President Obama described Minister Mentor Lee Kuan Yew as "a true giant of history who will be remembered for generations to come as the father of modern Singapore and as one the great strategists of Asian affairs." While there is much to learn from this remarkable statesman and the transformative experience of Singapore that could fill many volumes, I would like to focus in the short space here on a few key lessons that entrepreneurs and companies can take from the founding and rapid growth of Singapore: 1. Get the Basics Right In a superb interview with Nathan Gardels, Minister … [Read more...]

Increase your Online Engagement with Hashtags (#)

#Hashtags. It seems like they are everywhere. Hashtags are visible on social media and the web. Whether Twitter, Facebook, Google+, Instagram, or another popular site using it, hashtags are now an integral part of social media. People use them out of context these days, in text messages, chats, songs, and advertisements. In fact, hashtags are so widespread in use that the word “hashtag” was included in the Oxford English dictionary in June 2014, making it an official word. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it … [Read more...]

Building Relationships with People vs Brands

Image source I read an article that talked about how two people can go from being strangers to best friends in just 45 minutes. Basically, the article shed some light upon how a relationship between two people could be expedited through reciprocal and escalating self-disclosure, based on research by Aron Arthur. So it left me thinking whether the relationship a consumer has with a company is similar to that of a relationship that two people share. If so, the same principles may apply to brands as well! Furthermore, as a brand, would you not want to establish a close relationship with your … [Read more...]

Engaging consumers: Employee advocacy the next big thing?

Customer engagement is important. With many people using social media extensively, companies started to leverage social media tools and platforms to better reach and engage with their customers. Companies are able to use these platforms to provide real-time information about their companies and it can easily reach consumers’ news feeds. However, 94% of these consumers use social media channels to interact with friends, family and people they know. They are not interested to engage with your brand on social media sites. Moreover, only a small fraction of consumers trust posts by companies on … [Read more...]

The Hitch Hikers Road to Social Media: Don’t Get Lost

Douglas Adam's book " A hitchhikers guide to the galaxy" is one of the most memorable books I have read. I love the science fiction story infused with nonsensical wisdom that has resonated with millions, recently #7 on Facebook’s compilation of data from their year long viral meme. Let's look at his wisdom and how it can be possibly applied to current social media marketing. The Total Perspective Vortex derives its picture of the whole Universe on the principle of extrapolated matter analyses. To explain — since every piece of matter in the Universe is in some way affected by every … [Read more...]