I am a Singapore Student from Ngee Ann Polytechnic undergoing an internship. My school has attached me to the company to understand better about entrepreneurship and social media marketing. To gain more exposure about successful entrepreneurs, my school has sent me to attend the largest two-day conference in fostering entrepreneurship, TiEcon.
My two-day experience at TiEcon was incredible, especially hearing how huge companies such as Sandisk and Infosys talk about the journey their company went through in order to be the successful companies they are today.
One of the highlights at TiEcon was listening to CEO of Adobe, Shantanu Narayen talk about Adobe’s Cloud Success Story at the Grand Keynote on Day 1 of TiEcon. One of the statements mentioned that stuck with me was “If your business is to preserve the status quo, it is not a compelling strategy. “
With that being said, Shantanu mentioned how cloud computing disruption was a huge challenge for Adobe. Despite the difficulties, in 2015, Adobe released Creative Cloud changing their software business model from selling Software as a product to Software as a Service by tapping on the capabilities of the disruptor – Cloud computing.
Adobe Creative Cloud gives users an entire collection of tools for creative digital content creation as well as mobile applications that boost mobility of creating digital content. In 2015, Adobe has posted its Q4 results and the market reacted positively to the new software business model driving Adobe’s stock up nearly 10%. (Forbes, 2014)
After Shantanu Narayen’s talk at TiEcon, it got me realizing how relatable it is to advertising for companies. With the common strategies of advertising such as paid media and owned media advertising, earned media advertising would be the emerging disruptor of advertising. The obstacle for most company would be to take the first step in venturing into using earned media advertising. Companies would have to be able to catch up and leverage on disruptors to boost sales and revenue instead of preserving their status quo with same advertising methods.
To end off, I am thankful for the experience at TiEcon, it was definitely a fruitful two-day experience.
Forbes. (2014, December 15). Adobe Earnings: Creative Cloud & Cloud Services Deliver Another Quarter Of Growth. Retrieved from Forbes Investing: http://www.forbes.com/sites/greatspeculations/2014/12/15/adobe-earnings-creative-cloud-cloud-services-deliver-another-quarter-of-growth/#79139cfb3ef4