I am sure that we all know what branding means. But not many of us truly understand the real meaning and power of it. A strong brand can make all the difference in the world. In fact, a mediocre product with a powerful branding strategy will most certainly triumph a good product with a horrible branding.
“Your brand is what people say about you when you are not in the room”
– Jeff Bezos (Founder of Amazon)
Your target customers’ first impression of your company is through your brand and whether they would even want to approach your company or use your product depends largely on how well your brand resonates with them.
As such, there are several tips/courses/seminars out there advocating the best practices of branding. But, what I would like to point out is how content marketing and social media marketing helps you to build your brand and achieve all the benefits that a strong brand would bring to your company. Take a look at the inforgraph from ‘Infographic Design Team’ below which lists 7 excellent ways to enhance your brand visibility.
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Content Marketing & Social Media Marketing actually plays a vital role in several of the 7 ways and let me just give you a quick explanation of some of those.
1) Branding Tip: Communicate with the market regularly to maintain brand visibility
You would certainly want your company to have a personality(brand) that your target customers can resonate with. An excellent way to actually build that personality is to constantly engage your audience by delivering interesting, relevant and timely content to them.Â Being known as the thought leader in your industry would certainly create a superior personality and greater brand visibility that will help you outshine all your competitors.
2) Branding Tip: Integrate Community Interest in Your Brand
In todayâ€™s digital age, consumers are no longer passive shoppers being bossed around by companies. Instead, they are well informed of what their alternatives are, due to the abundant wealth of information available on the internet. Hence, via content marketing, you can easily produce and publish your own content, supplemented with good third party content, in a regular and consistent manner.
By delivering a constant stream of interesting information about a relevant topic, you would naturally develop a stronger rapport with your target customers. They would look at you as a credible source and trust that you know what you are actually talking about! Once you have secured the trust and reputation of being a subject expert, you can very easily position your products and garner a higher interest level for your brand among your target audience.
3) Branding Tip: Create an Online Brand Community
Imagine the power of combining content marketing with social media marketing. A constant stream of useful information being posted,with your company branding, onto the various social media avenues such as Facebook Pages, Facebook Groups, LinkedIn Company Pages and LinkedIn Groups. This way, you are actually amplifying your company’s presence manyfold as all of your company posts is actually delivered to the right places and at the right time. Many of us are regular users of social media. (Come on, don’t tell me you have not went on Facebook while at work! :P) Hence, customers would naturally be exposed to these interesting information posted by your company without even actively looking for it. It is through this constant and subtle encounters with your brand that you would be able create an online brand community which looks up to your company for reliable industry information.
I hope that you are able see how crucial content marketing and social media marketing is to building your brand. And also if you were not a believer of the power of branding, hopefully this blog post has helped you to reconsider!