We have spoken alot about the power of content marketing in our past few blog posts. But, how different exactly, is content marketing from traditional marketing?
I am sure most of you, if not all of you, would have heard of the terms ‘Inbound Marketing’ & ‘Outbound Marketing’. Just in case you haven’t, let me give you a quick explanation of the two terms:
Inbound marketing earns the attention of audience in a passive manner without actively going out to draw them in, while on the other hand, outbound marketing does the exact opposite through strong advertising campaigns intended to grab the attention of customers.
Hopefully that brief explanation is sufficient to show you the difference between the two marketing concepts. Having established that, it would take no rocket scientist to figure out which category content marketing belongs to! In today’s marketing world, inbound marketing has gained more traction with customers due to the fact that people prefer to be informed rather than persuaded. As such, content marketing which is a prime inbound marketing tool, has been the number one marketing solution for most firms. As a proof to that statement, a survey done by Content Marketing Institute has shown that 91% of firms operating in the B2B sector use content marketing!
So, what is the difference between content marketing and traditional marketing? Well, I don’t think I can put it any more appropriatley then what was stated in the image fromÂ AttachMediaÂ (shown above): ‘Traditional Marketing Interrupts while Content Marketing Informs (Gives valuable information).’ And this primary difference has given content marketing several huge advantages over traditional marketing campaigns, some of which have been listed in the image above.
Well, folks, I hope this blog post has shed some light on what inbound and outbound marketing is and how content marketing primarily differs from traditional marketing campaigns.
Stay tuned for more posts on marketing related concepts! Have a great weekend 🙂