The days when phones were used only as telecommunication devices have long gone. Phones now double up as mobile computers on which people can do a lot more things that were not even remotely possible a few years back. I am pretty sure that there are several people who actually use their phones to check Facebook more than they actually do to call someone! A larger percentage of people are also starting to read and reply emails on their phones due to enhanced user experiences offered by smartphones.
What does this mean for marketers? Hmmmm…….Duh! Marketing campaigns need to be tailored to specially serve this rapidly growing group of people. It’s an excellent way to amplify your company brand and increase engagement with your target audience. Here is an infograph from Visual.ly that very nicely captures the big picture linking up social media and email marketing with mobile devices. Take a look at it and if you haven’t started planning a mobile marketing campaign for your company yet, delay no more!