NewzSocial Goes International: First Spanish News Magazine and i18n for iPad
Sunnyvale, Calif. and Santiago, Chile — February 14, 2013 — Newzstand Corp. and Play Producciones (Chile) announced today that the NewzSocial App for the iPad is available in Spanish with South American content for iPad users in South America. Using its new country and language-sensing feature, NewzSocial automatically selects content from publications that are relevant to the iPad user’s region and language. NewzSocial is also now the first social news magazine app for the iPad to be fully localized with a Spanish user interface, help screens and content from South America.
With NewzSocial, users can harness the power of their social network to discover and share the experience of reading news. They can create their own news channels on any topic, share channels with friends, and ‘favorite’ articles that are a ‘must read’ within a channel. In this version of NewzSocial, publication sources and news channels have been tagged with country and language settings to enable international content to reach specific global audiences.
Matías Vidaurre, South American Branding Manager at Nextel and an early user of NewzSocial’s Spanish version, called NewzSocial “an amazing tool for exploring and delving into the world of news and information. It provides an extraordinary platform for following issues and socializing around them.”
“This region covers such a large population joined by a common language. Social interaction is central to culture here and the number of mobile devices is growing radically. That’s why we’re excited about offering this powerful tool in a local version,” explains Farbod Youssefi, who heads the digital section of Newzstand’s partner for the region, Play Producciones.
“We are very pleased that after the successful launch of NewzSocial in English just a few months ago, we are now able to expand to most of the remaining countries in the Americas with this new Spanish language version ” said Anand Jagannathan, Founder and CEO of Newzstand. “
The NewzSocial App is available for free from the Apple App Store (http://itunes.apple.com/us/app/id546527255) or by using the App Store link on the NewzSocial website, www.newzsocial.com. The localized Spanish version is available for any user with iPad settings set for Spanish. Users with German, Japanese, or Mandarin Chinese iPad settings will also be able to see localized channels in their relevant language.
Screenshots are available at www.newzsocial.com/press-resources.
About Newzstand Corporation
Newzstand is a Silicon Valley based company with a seasoned team of online marketing, e-commerce and content curation experts. Anand Jagannathan, the CEO/Founder is a five time serial entrepreneur with two successful IPO companies (Banyan Systems and Responsys – Nasdaq: MKTG).
About Play Producciones
Play Producciones is an advertising company based in Chile with a strong focus on the development and localization of apps for the Latin American market. Recognized for its relationships with the retail industry, it works with a number of large companies throughout the continent and is in a strategic position to become a premier producer of apps at the regional level.