The IITGLC conference, one of the prominent conferences for professionals globally, recently took place in Silicon Valley from July 23- July 25, 2015, with over 2000 people in attendance. The location of the conference was Santa Clara Conventional Center in Silicon Valley and the theme chosen was “The Internet of People”.
This year, there were over 100 prominent speakers, delivering thought leadership on a diversity of topics. Keynote speeches were from investment gurus such as Vinod Khosla, successful entrepreneurs of the like of Elizabeth Holmes, and CEO’s of prominent companies such as John Chambers of Cisco. There were also speeches from Nobel prize winners, leaders in the art, and investors in the future of technology.
The conference also hosted a Women’s Day on July 23 with several prominent women speaker, discussion groups, and ending with dinner and dancing.
Social media startup, NewzSocial, was engaged to drive attendance at the conference. Approximately 2 dozen volunteers signed up to become social media advocates and permit interesting content about the conference shared through them, with their connections on social media.
The number of posts in the 5 week period, for which NewzSocial was used, totaled 1,088. During the event, live tweets and LinkedIn and Facebook posts were the vehicle of communication on social media networks. NewzSocial played a role in this, with the promotional/ad-hoc campaigns feature being used heavily to create content on-the-fly for tweets.
The NewzSocial product, Social Radar, was also brought into the picture during the conference, for displaying live tweets on a Tweet wall. The Tweet wall also included trending hashtags, top users, and a newsroom with relevant articles.
By the end of the campaign, 23 volunteers were actively posting as advocates on their personal networks. The overall click rate was 2.82% and some articles even boasted of a click rate of 17.0%. The total number of interactions by the audience was 4,328. Overall, a successful social media marketing campaign.