Recent surveys on Social Media “ Best Practices” have revealed a list of practices in small, medium, and large companies. NewzSocial’s “Social Media Outbound Campaign” software has inherent features that support several of these practices. Outlined below are 11 prominent industry best practices and NewzSocial’s alignment with them.
Best Practice #1: Control the content.
NewzSocial’s Admin Tool serves as a compliance mechanism, enabling the administrator to “Review” and “Edit” content prior to it posting on social media networks.
Best Practice #2: More is not better. Try and post relevant, useful, thoughtful content, instead of just a bunch of posts.
NewzSocial’s content and curation tool allows the user to handpick and curate relevant articles from a timely selection of news from over 30,000 publications, blogs, and other sites. The comment feature enables the user to add a message alongside with the curated article, to personalize the content, and better engage the audience.
Best Practice #3: Try and not post too much company specific news- balance it with industry specific and analyst news.
NewzSocial channels contain both “organic” or company generated content and “3rd party” content. This feature enables the user to accomplish the above balancing act with finesse.
Best Practice #4: Integrate your social media tactics into a tool that enables you to measure outreach. That way, you can assess and improve your campaigns.
NewzSocial incorporates an “Analytics” section that provides robust campaign related metrics. These metrics can be used to gather insights on current campaigns and use the “intelligence” to fuel successive campaigns.
Best Practice #5: Generate social lift. Use one Social Medium to engage another- for example, a twitter post may refer to a blog and drive up downloads of a white paper.
NewzSocial’s outbound campaign engine can engage and populate several social media networks automatically, allowing one to feed off the other and drive engagement.
Best Practice #6: Publicize events and promos via Social.
NewzSocial’s promo tool enables the user to add product promotions and events seamlessly within a content campaign or as a standalone promotion/event.
Best Practice #7: Create a genuine voice and build meaningful, trustworthy relationships.
NewzSocial is all about creating a unified, genuine voice and building relationships via consistent, targeted and relevant content. Our rich content database, in-built rules, and automation features fuels the above practice.
Best Practice #8: Inconsistency is the biggest mistake; also, you need to make all your campaigns social.
NewzSocial enables the case of consistently by:
a) Providing a database of rich content that can be posted easily and consistently.
b) Building social media campaigns that revolve around a consistent theme. For example, a company can set up a “Brand Awareness Campaign” to post relevant content to promote the brand and its key attributes.
Since we are a social media software company, all our campaigns are definitely social in nature.
Best Practice #9: Make sure you are always on top of content generation and thinking about the next post/engagement.
NewzSocial’s Content engine feeds you with a constant stream of content from 30,000 + sources, enabling the user to create topic channels and curate articles based on key word searches. This makes it extremely easy for the user to stay atop of content generation.
Best Practice #10: Titles are everything when it comes to content. If users are not grabbed by the title, content is relatively useless.
NewzSocial allows the user to comment on an article prior to posting. This feature enables the user to craft clever and attention grabbing messages to drive user engagement.
Best Practice #11: Make sure you have the company’s involvement for Social.
With NewzSocial, it is implicit that the company, as an entity, is engaged in social media efforts; our basic protocol of setting up administrator, advocates, and curators within the company cements the above practice.