Metrics are important. Return-On-Investment (ROI) measures the amount of return on an investment relative to the investment's cost. Cost refers to a unit of money, time, resource or a combination of the above. However, social media measurement can be a bit of a puzzle. How does one go about measuring the ROI on social media marketing activities? Imagine this common scenario: Your B2B company has a social media team. You have invested in cool & useful tools for social media management. The team has planned the social media strategy based on research into the target … [Read more...]
Social Media Marketing of Festival of Globe (FOG) Event
The Festival of Globe (FOG) event, one of the prominent cultural events in the bay area, CA recently took place in Silicon Valley from August 7- 16, 2015, with over 10,500 people in attendance. The event included global movie screenings, Red carpet event, Festival of Globe Award night, cultural fair, parade, and much fun and festive activity throughout the duration of the event. This year, there were celebrities from India, China, Vietnam, Mexico, Iran, Vietnam, and many other countries across the globe. The street fair and parade in Fremont, CA featured art & craft boo … [Read more...]
Engaging consumers: Employee advocacy the next big thing?
Customer engagement is important. With many people using social media extensively, companies started to leverage social media tools and platforms to better reach and engage with their customers. Companies are able to use these platforms to provide real-time information about their companies and it can easily reach consumers’ news feeds. However, 94% of these consumers use social media channels to interact with friends, family and people they know. They are not interested to engage with your brand on social media sites. Moreover, only a small fraction of consumers trust posts by companies on … [Read more...]
Outbound Social Media Marketing Explained
Anand Jagannathan describes NewzSocial. Yesterdays approach to building a social presence and listening to conversations is outdated. Today, marketers need to understand how to reach and engage social audiences. Beyond "Paid" media strategies to achieve this objective, NewzSocial has created a campaign based platform that brings together content, replicable process and scaled social distribution to achieve a "Earned" engagement at scale. We call this Outbound Social Media Marketing … [Read more...]
