Content Stream: A collection of articles, related to specific topic(s) or publication(s). Once set up, the stream is continuously updated with relevant new articles. The articles will be displayed in order, based on relevance and time.

Campaign Queue: A collection of articles that are explicitly added by users. This is typically used to drive a social media campaign and will be released in the “first in first out order”.

Channel: A content stream or a campaign queue.

User profile: Information about a user who has been authorized to be a NewzSocial user as part of a business or for personal sign ups.

Social Profile: A user can add their social profiles (Facebook, LinkedIn, Twitter, EdCast) to their user profile. This enables the user to share articles on social media and join business’ employee advocacy programs.

Social Touch Point: Social network platforms (Facebook, LinkedIn, Twitter, EdCast).

Curator: A user who is authorized to select, add and highlight an article into a content stream or a campaign queue. A curator typically adds a comment to the article that explains its relevance in the context of a channel.

Social Advocate: A user who is part of a business employee advocacy program and gives access to specific social touch points. The user can review and approve posts made on his/her behalf.

Campaign: The business process workflow for an article to be selected from a channel and posted on social media using one or more user social profiles. The campaign specifies the target social touch point, the posting schedule, and the branding rules.

NewzSocial Plug-in: An extension tool that alerts social advocates of pending posts and allows them to review and approve posts directly from browser toolbar.