Many people do use content marketing techniques. However, when asked if they use or believe in content marketing, they often mistakenly say no. Perhaps, the root cause of this confusion is that people do not actually understand what content marketing truly means. Most people have the misconception that content marketing is all about flooding prospects with information about their products. However, this is SO VERY far away from the real meaning of content marketing. In fact, it is quite the opposite meaning and to clearly explain what content marketing means, lets take a look at a diagram … [Read more...]
Content Marketing: Works for Business and Dating!
From the headline, you must be wondering, what in the world marketing and dating have in common? Well, actually both of them have two very similar processes. In dating, you are marketing yourself to someone you like in the hope of getting his/her attention and to eventually have a more serious relationship with him/her. Isn't this pretty similar to how companies market themselves to their prospects, hoping to impress them enough to establish a longer-term customer relationship with them. Having seen how this two processes are very similar, it is logical to conclude that the same method can … [Read more...]
Are Newsletters Still Effective?
Carrying on from where we left off, let's analyze the effectiveness and power of another popular content marketing tool (e-newsletter). Newsletters have been a favorite marketing tool for a long long time but has it's significance diminished over the years due to the following factors: Losing Power? 1) Overwhelming Social Media craze Several people (especially youth like me :p) tend to resort to popular social media platforms such as Facebook or Twitter to learn more about the latest happenings around the world. Traditional consumption of news have been drastically disrupted with … [Read more...]
Webinars – A hidden Content Marketing gem?
Sometimes as marketers, we tend to get too absorbed in our efforts to achieve our marketing goals that we forget about what it feels like to be a consumer. It would certainly help to take a step back once in a while and reflect on how we would feel if we were the consumers being targeted by our own marketing outreach efforts. If you do this well, you would inevitably understand why Content Marketing is such a powerful way to engage with your prospects/customers. Imagine that you were a customer looking to buy a specific product: Wouldn't you appreciate it when companies take the effort to … [Read more...]
