With the exception of Jeb Bush, none of the Republican Presidential candidates have a LinkedIn page to promote their candidacy for the office of President of the United States. Of the top 15 candidates on the Republican side surveyed, most have dedicated Twitter handles and Facebook pages in support of their presidential campaigns. Several have a variety of other social media properties like Google+, Youtube channels and Instagram accounts but none leverage LinkedIn – except Jeb Bush. Even Governor Bush’s LinkedIn page only has 4,030 followers. The two main candidates on the Democratic … [Read more...]
Lessons for Entrepreneurs From Lee Kuan Yew
President Obama described Minister Mentor Lee Kuan Yew as "a true giant of history who will be remembered for generations to come as the father of modern Singapore and as one the great strategists of Asian affairs." While there is much to learn from this remarkable statesman and the transformative experience of Singapore that could fill many volumes, I would like to focus in the short space here on a few key lessons that entrepreneurs and companies can take from the founding and rapid growth of Singapore: 1. Get the Basics Right In a superb interview with Nathan Gardels, Minister … [Read more...]
Increase your Online Engagement with Hashtags (#)
#Hashtags. It seems like they are everywhere. Hashtags are visible on social media and the web. Whether Twitter, Facebook, Google+, Instagram, or another popular site using it, hashtags are now an integral part of social media. People use them out of context these days, in text messages, chats, songs, and advertisements. In fact, hashtags are so widespread in use that the word “hashtag” was included in the Oxford English dictionary in June 2014, making it an official word. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it … [Read more...]
Building Relationships with People vs Brands
Image source I read an article that talked about how two people can go from being strangers to best friends in just 45 minutes. Basically, the article shed some light upon how a relationship between two people could be expedited through reciprocal and escalating self-disclosure, based on research by Aron Arthur. So it left me thinking whether the relationship a consumer has with a company is similar to that of a relationship that two people share. If so, the same principles may apply to brands as well! Furthermore, as a brand, would you not want to establish a close relationship with your … [Read more...]
