With the exception of Jeb Bush, none of the Republican Presidential candidates have a LinkedIn page to promote their candidacy for the office of President of the United States. Of the top 15 candidates on the Republican side surveyed, most have dedicated Twitter handles and Facebook pages in support of their presidential campaigns. Several have a variety of other social media properties like Google+, Youtube channels and Instagram accounts but none leverage LinkedIn – except Jeb Bush. Even Governor Bush’s LinkedIn page only has 4,030 followers. The two main candidates on the Democratic … [Read more...]
Increase your Online Engagement with Hashtags (#)
#Hashtags. It seems like they are everywhere. Hashtags are visible on social media and the web. Whether Twitter, Facebook, Google+, Instagram, or another popular site using it, hashtags are now an integral part of social media. People use them out of context these days, in text messages, chats, songs, and advertisements. In fact, hashtags are so widespread in use that the word “hashtag” was included in the Oxford English dictionary in June 2014, making it an official word. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it … [Read more...]
Building Relationships with People vs Brands
Image source I read an article that talked about how two people can go from being strangers to best friends in just 45 minutes. Basically, the article shed some light upon how a relationship between two people could be expedited through reciprocal and escalating self-disclosure, based on research by Aron Arthur. So it left me thinking whether the relationship a consumer has with a company is similar to that of a relationship that two people share. If so, the same principles may apply to brands as well! Furthermore, as a brand, would you not want to establish a close relationship with your … [Read more...]
The power of the consumer, and that of the marketer.
"I rarely surf and mainly search." Sounds familiar? Sounds like you when you are on the Internet? Well, you're not alone. This quote was shared by Lynda Kate Smith, CMO of Twilio, in a marketing class where she lectured on the topic of social media marketing. The quote is extracted from a longer one by Paul Gillin which he uses to describe customers online behaviour in reaction to marketing tactics on both traditional and online mediums. Here's the full (long) quote: “Hear me marketers for I am your worst nightmare. Although I could be your best friend. Over the past year, I have … [Read more...]
