From the headline, you must be wondering, what in the world marketing and dating have in common? Well, actually both of them have two very similar processes. In dating, you are marketing yourself to someone you like in the hope of getting his/her attention and to eventually have a more serious relationship with him/her. Isn’t this pretty similar to how companies market themselves to their prospects, hoping to impress them enough to establish a longer-term customer relationship with them.
Having seen how this two processes are very similar, it is logical to conclude that the same method can be used to actually have a successful outcome (A good date or a powerful marketing campaign). And that method is none other than Content Marketing! Ok, I know what you are thinking….”Are you kidding me….You want me to use content marketing while dating??!!!! That does not even make sense!!!”Â Give me two minutes to explain what I mean and I guarantee that you will definitely agree with me.
I hope that I have been able to convince you with the simple illustration above. If you are still not convinced, perhaps you could check out this cool video from CMA (Content Marketing Association) which might just change your beliefs! You might want to consider using content marketing techniques on your next date, if you are still singe 😛