Everyone marketer on earth knows this, it’s an obvious fact, a marketing truth that would stand the test of time…….
Well, you must be wondering what I am talking about…. The truth is none other than the age-old marketing concept that personalized marketing works magic way better and stronger than random mass marketing. Every marketer knows this by heart but not every marketer is able to effectively utilize this truth to his benefit. Is personalized marketing really that hard?
In the olden times, where one would have to painstakingly go collect information about every customer, aggregate those data and come up with trends, personalized marketing was certainly a tedious process. However, today with cutting edge CRM and marketing automation technologies readily available, personalized marketing is so much easier. In fact, it’s now a ‘crime’ if marketers do not engage in some element of personalized marketing given the abundant resources that they have!
In fact, one superior form of personalized marketing is customizing and tailoring the content that you want to show to your audience according to their taste and preferences. This is essentially what content marketing is about, at least when content marketing is carried out effectively!
I came across this cool infographic from Econsultancy, which really outlines the key facts about personalized marketing in today’s digital marketing landscape. It provides interesting statistics revealing the importance of personalized marketing and also explains how marketing automation techniques can actually aid marketers to achieve that.
Do check out the inforgraphic below to learn more and stay tuned to NewzSocial’s blog for more interesting insights on trending marketing concepts 🙂
