“With great power, comes great responsibility” – Spiderman’s Uncle (Uncle Ben)
“With great content, comes great power” – NewzSocialÂ
It all begin in 1884. Long before you and I came into existence, the first concept of marketing came into play in this world. And since then, marketing has been subjected to strong Darwinian Evolutionary Forces and undergone several transformations. Just like how evolution has resulted in the survival of the fittest, only marketing strategies that work(those that actually bring in the money!) have withstood the test of time. New marketing concepts and techniques are constantly being brought in and old ones are being modified or thrown out of the window.
As such, the hot trend in today’s marketing space is what’s known as ‘Content Marketing‘. What exactly is it? Well, to put it in a very simplistic way without any of those technical jargons, it is basically a marketing technique that pulls audience to you through the presentation of quality content about yourself, your company or product. The main reason as to why it has such a strong appeal today is because in today’s information age, people have the ability to easily learn more about your product and company even if you do not want them to. Hence, instead of viewing this as a disadvantage, content marketing empowers you to use the situation to your benefit by presenting the audience with the right kind of content that you WANT them to actually see! If done well, this will easily draw the right kind of audience to you without you having to undertake all those boring and tedious marketing techniques deployed in the olden times.
And, to prove that this is not just some theoretical argument, check out this infograph from ContentPlus to see how powerful content marketing actually is. ContentPlus has summarized this very aptly in one sentence: ‘Just as the heart powers the body, content powers online marketing success’.
Do keep a look out for NewzSocial’s next blogpost, as we would be exploring some tips on how to effectively conduct a content marketing campaign! In the meantime, check out this awesome infograph and truly appreciate the power of content marketing!
