I am sure that everyone knows about the power of social media. Everyone is trying to tap into that power to further their cause. This includes individuals with personal goals, companies trying to amplify their social brands and even government agencies! (President Obama is probably more active on Twitter than most people!)
But, have we ever stopped to think about what actually gives Social Media its power? What is the process that goes on behind the scenes that enables people to actually propagate their messages to the masses. Here is an interesting infograph from Social Reflexion that illustrates one of the possible channels that propels the power of Social Media.
This is just one of the infinite number of ways that Social Media can propagate your message to the masses. What also adds value to Social Media is that your website’s ranking on search engines depends LARGELY on how active it is on Social Media. The more content from your website is shared and commented on Facebook for instance, the higher is your search engine ranking.
Having seen an example of the process that goes on behind the scenes which gives Social Media its tremendous power, now it’s crucial to understand one thing.
Social Media is not a magic tool that would help you achieve all your goals. But rather, its a powerful engine which requires constant good quality fuel and that fuel is rich and engaging content!
Hence, to even be able to positively benefit from Social Media, you would definitely need good content to begin with. However, constantly churning out interesting and relevant content for your prospects is an arduous and time consuming task. That is where the magic of Social Media Automation comes in.
Social Media Automation = Content Marketing + Social Media Marketing
Content Marketing empowers you to very easily provide your Social Media engine with a constant supply of high grade fuel (engaging content) while Social Media Marketing is like the engine oil which your Social Media engine needs to reach its true power. Â What do I mean by that? Well, to put it very simply, here are the two steps:
- Content marketing enables you to easily curate relevant and good third party content into your own websites hence reducing the resources you need, to come up with a steady stream of engaging content for your prospects.
- Social Media Marketing ensures that your content does actually reach your intended audience in the most effective way.
I hope this gives you a clearer picture of the power of Social Media and at the same time illustrates the importance of embracing Social Media Automation to fully utilize that power.