Source: Yahoo Finance
Can’t believe what you see? Try rubbing your eyes/pinching yourself/jumping around and then look at the picture again. Yes, the numbers you saw earlier is still the same. Believe it or not, Marketo share prices are through the roof! Priced at $13 last night, opened at $20 today and last seen trading at $23.10! How do you explain this magic: Extreme Luck? Good Timing? Crazy unpredictable market sentiment?
Well perhaps the answer is all of the above. But the key take away from this is the huge potential and power that the concept of marketing automation holds. In today’s crazy digitalized world where consumers are thrown into an information tsunami, marketers would grab onto anything that would enable them to reach out to their target audience in the most efficient and effective manner. The rise and virility of social media is both a pain and a boon to marketers. The boon is derived from the fact that marketers can now reach out and connect with their target audience easily but just like a double edged sword, this also poses are huge pain to marketers. How do you constantly keep up with the extremely fast paced nature of social media?
Typically, most companies do not have many people tasked with managing their social media campaigns and hence it can often turn out to be very exhausting and time consuming for marketers to constantly ensure that they are churning out the right content on social media. This is where marketing automation softwares like Marketo come in and save the day for marketers! Not only does it simplify the workload for marketers, it also makes marketing campaigns more effective. Check out the infograph below from CMS WIRE to see a well illustrated diagram of the benefits offered by marketing automation softwares.
Source: CMS WIRE
Alright Folks, that’s all from me this week! Stay tuned for more posts right here next week and have a great weekend ahead!
p.s. Do not get shocked if Marketo share prices continue to rise (perhaps due to marketers like me rushing to buy the shares :p)
