A shout out to all marketers out there: Your worst fears have been confirmed! You would have to tailor your social media marketing campaigns differently for both men and women! It has been proven that on average, both men and women consume and use social media quite differently.
For instance, according to an infograph from InternetServiceProviders.org, 40 million more women use Twitter as compared to men every month! So, marketers, when you are designing your social media campaigns, you have got to factor this in your plans! Check out the infograph below for more information.