Got that in your head now?
If you have not heard of the term by now, or have heard of it but don’t really know what it means, don’t worry, you’re not the first. But you really should, because this is a term that is catching up with both content and social media marketers. It’s gonna be big!
Essentially, the term is a combination of the two terms (social media marketing + content marketing) that uses the social media platform to reach out to targeted users using selected content. It’s all about effectiveness! If you were a business or a marketer and want to target your users or customers with messages about or relating to your product, you would use Social Media Automation to constantly address and give your customers something to talk about; you!
So here’s why you should get this term in your head and tell the next person who doesn’t know this term why he/she should know it!
1. Social Media Automation helps make marketers happier people. Literally.
Well, at least I think they do. Marketers who had to glue themselves on social media sites all the time and constantly be in tuned with the social media scene can now relax and make themselves happier people using social media automation. By constantly having to come up with content to post, tweet, talk about is not that much an easy task. And with the world up 24/7, how do you expect marketers to constantly be up and creating information for people everywhere at all times so that people stay interested in the product (this could be your product 😉 ) They are human, and they deserve and need their share of rest. With Social Media Automation, selected posts will be up on social media sites automatically at timings that you have the option to choose when. Sounds really good doesn’t it? You don’t just work effectively, you work efficiently too! Now dear marketers, you will have more time to focus on other marketing aspects without having to constantly manage your business sites. -> You may start cheering!
Which brings me to the second point that marketers will further rejoice for!
2. Social Media Automation helps you get people talking. Their subject? You.
Social Media Automation, through the continuous stream of content generation, will certainly give your customers something to talk about that is related to you, in one way or another. You can now stream content that is both relevant and timely. The most updated information streamed to customers and users will enable them to relate it back to you, edging out others when it comes to providing first hand news. To the dear marketers, you no longer have to search through heaps of publishers and articles to find one that is relevant to you and promote that! Let the automation do that for you. -> Your cheers may continue.
In that way, you constantly maintain the interest level of the customers when you give them something to read or look forward to regarding your business. It keeps them engaged with you through the “oh so powerful and important and we all know that” social media platform.
Besides keeping your customers and users updated with information about your business, a company should also always keep in mind its other stakeholders to update information with. Guess who…………………… Employees!
Employees life support to the company. You need clients, customers and users yes, but without your employees, how much can you do and how far can you go? Employees are such a huge part of a company’s operations that they should be the first to be updated of anything. The FIRST. Not the customer. Why is that so?
Think about it this way, your employee, in working for the company, gets firsthand information in which can and will be shared with others. The employee essentially becomes a marketing and even publicity tool for the company! Employees need to know what the company is doing, how it is doing, what it’s doing in order to be confident in their work, and perform well for the company. It is also through them that people will get to know (more) about the company. Friends, families and people who know your employees will be interested in his/her company because they have a personal relationship with your employee. Do you think they would be interested to go to your website simply to learn about you? Maybe, but their friend/family, that is your employee, will certainly provide that sincerity and genuine feel when they help promote the company. They are awesome mouthpieces!!!
Another plus point of using Social Media Automation then is that employees themselves are able to stay updated with company information as timely as possible, if not even earlier than the customers and users (which they should).
Like what you’re reading? Excited about it?
Here’s another thought. Since employees are such valuable resources to the company and are in a way marketing and even publicity tools for the company, they could potentially latch on to the company’s social media platform to publicise for the company as well! Does that sound impossible to you? Ridiculous? Or do you think it would be viable, feasible, interesting?
Well, if you’re interested (and I hope you are), and hopefully excited, be very excited because something is about to happen. Something called NewzSocial.
Cheery weekend ahead!
from the very awesome NewzSocial Team
Amazed face meme: http://theragefaces.tumblr.com/post/4277133260/amazed-face
Article inspired from: The Pros and Cons of Social Media Automation extracted via NewzSocial