How many social media sites are there? Facebook, Twitter, LinkedIn, Pinterest, Flickr…..well, the list is almost endless…..In today’s digital age, it takes no rocket scientist to figure out that people spend a significant amount of time in their lives surfing social media sites. This has given rise to abundant marketing opportunities for companies to reach out to their target audience.
In our previous blogpost, we had discussed about the science behind getting more Facebook likes for a company page. But perhaps, we should take a step back and first think about whether Facebook is even the right social media site for a company. With a limited budget and scarce manpower, it’s absolutely crucial for companies (especially start-ups) to direct their marketing efforts in the most productive manner possible. The social media site in which a company should focus most of its marketing efforts in, depends on two main factors:
- The type of product the company is selling
- The demographics & psychographics of the audience visiting the social media site
Marketers should invest more in campaigns on social media sites that draw audience compatible with their product types instead of just randomly throwing their hats into the most popular social media site. At this point, you might be asking how different can the characteristics of audience visiting the various social media sites be. Well, trust me, you will be surprised!
Did you know that 79% of Pinterest users are females compared to 58% for Facebook. Also, a larger portion of Pinterest users are from a higher income group as compared to Twitter & Facebook. Check out this infographic from QuickSprout to get more interesting statistics if you still do not believe that the characteristics of users of different social media sites vary considerably. So marketers, if you have a tight budget and are on a squeezed timeline, the wisest thing to do is to first decide which social media site you want to focus and invest more in before even planning any further.
