Employee Advocacy in Social Media

What is Employee Advocacy?

Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees are an extension of the company’s beliefs and their marketing efforts. On social media, employees can now widely influence their friends, family, connections and followers with just the click of a button. Employee advocacy is an up-and-coming social media trend.

Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees are an extension of the company’s beliefs and their marketing efforts. On social media, employees can now widely influence their friends, family, connections and followers with just the click of a button. Employee advocacy is an up-and-coming social media trend.

In our current digital era, social media can be used as an advocacy tool that enables companies to reach a vast audience through an employee’s social media networks. As part of the advocacy program, employees are empowered to participate in their company’s marketing efforts by forming conversations revolving around the company and its brand, and sharing interesting and professional content on social media. This amplification of marketing messages can increase audience reach, audience engagement, and promote thought leadership.

Employees can now serve as the company’s biggest marketing assets. Advocacy platforms can help companies manage their employee advocacy campaigns.

How does NewzSocial Participate in Employee Advocacy?

NewzSocial is a best-of-breed social media marketing platform. NewzSocial allows for content discovery, workflow management, employee advocacy, and analytics measurements that enable a company to effectively generate, manage, and scale social media posts. Using the NewzSocial platform, employees can effortlessly share employer-curated content into their social media networks.