Marketers, what is the one marketing tool you know of that works out the best for you? What about one that has been proven time and again to never fail? Now, how about both? For me, that one tool is word-of-mouth marketing. Word-of-mouth marketing was never invented, instead just existed because people love to share information with others! The power of word-of-mouth marketing should never be underestimated. Just think how many times we turn to our friends for advice when we need help in making a purchase decisions or why we chose Brand X over Brand Y just because we trust our friends' … [Read more...]
All of The Real Marketing Happens on Social Media
I was reading about the Roman Empire from my daughter’s 6th grade history book, helping her prepare for a test, when I had an epiphany! Let me share it with you. When the Roman Empire was at its peak and a lot of construction was going on in public sector e.g. building of long roads, this saying became very famous: “All roads lead to Rome.” Being in the marketing profession for a while now, it got me thinking, “Hmm? This relates very well to marketing given today’s socially savvy consumer; “All marketing happens on Social Media.” Since the beginning of time, “word-of-mouth” has been the … [Read more...]
