I am a Singapore Student from Ngee Ann Polytechnic undergoing an internship. My school has attached me to the company to understand better about entrepreneurship and social media marketing. To gain more exposure about successful entrepreneurs, my school has sent me to attend the largest two-day conference in fostering entrepreneurship, TiEcon. My two-day experience at TiEcon was incredible, especially hearing how huge companies such as Sandisk and Infosys talk about the journey their company went through in order to be the successful companies they are today. One of the highlights at … [Read more...]
Why do Presidential Candidates Overlook LinkedIn ?
With the exception of Jeb Bush, none of the Republican Presidential candidates have a LinkedIn page to promote their candidacy for the office of President of the United States. Of the top 15 candidates on the Republican side surveyed, most have dedicated Twitter handles and Facebook pages in support of their presidential campaigns. Several have a variety of other social media properties like Google+, Youtube channels and Instagram accounts but none leverage LinkedIn – except Jeb Bush. Even Governor Bush’s LinkedIn page only has 4,030 followers. The two main candidates on the Democratic … [Read more...]
Brand Advocates as your marketing strategy. But, who?
Marketers, what is the one marketing tool you know of that works out the best for you? What about one that has been proven time and again to never fail? Now, how about both? For me, that one tool is word-of-mouth marketing. Word-of-mouth marketing was never invented, instead just existed because people love to share information with others! The power of word-of-mouth marketing should never be underestimated. Just think how many times we turn to our friends for advice when we need help in making a purchase decisions or why we chose Brand X over Brand Y just because we trust our friends' … [Read more...]
B2B Marketing vs B2C Marketing
How different is B2B marketing from B2C marketing? Well, obviously it's very very different! The best marketer knows that, there is never a hard and fast marketing rule that can be applied to all situations. It all depends on the customers'/prospects' characteristics and preferences. Let me give you an example. Imagine that you have been promoted to become the CMO of a company specialized in making coffee. Now, how would you plan on marketing this coffee to a group of teenagers versus marketing it to a company HR department? Obviously, the needs and wants of these two groups of people are … [Read more...]
