Marketers, what is the one marketing tool you know of that works out the best for you? What about one that has been proven time and again to never fail? Now, how about both? For me, that one tool is word-of-mouth marketing. Word-of-mouth marketing was never invented, instead just existed because people love to share information with others! The power of word-of-mouth marketing should never be underestimated. Just think how many times we turn to our friends for advice when we need help in making a purchase decisions or why we chose Brand X over Brand Y just because we trust our friends' … [Read more...]
B2B Marketing vs B2C Marketing
How different is B2B marketing from B2C marketing? Well, obviously it's very very different! The best marketer knows that, there is never a hard and fast marketing rule that can be applied to all situations. It all depends on the customers'/prospects' characteristics and preferences. Let me give you an example. Imagine that you have been promoted to become the CMO of a company specialized in making coffee. Now, how would you plan on marketing this coffee to a group of teenagers versus marketing it to a company HR department? Obviously, the needs and wants of these two groups of people are … [Read more...]
