From the headline, you must be wondering, what in the world marketing and dating have in common? Well, actually both of them have two very similar processes. In dating, you are marketing yourself to someone you like in the hope of getting his/her attention and to eventually have a more serious relationship with him/her. Isn't this pretty similar to how companies market themselves to their prospects, hoping to impress them enough to establish a longer-term customer relationship with them. Having seen how this two processes are very similar, it is logical to conclude that the same method can … [Read more...]
The Social Effect
I am sure that everyone knows about the power of social media. Everyone is trying to tap into that power to further their cause. This includes individuals with personal goals, companies trying to amplify their social brands and even government agencies! (President Obama is probably more active on Twitter than most people!) But, have we ever stopped to think about what actually gives Social Media its power? What is the process that goes on behind the scenes that enables people to actually propagate their messages to the masses. Here is an interesting infograph from Social Reflexion that … [Read more...]
Content Curation
We have talked a lot about content marketing in our previous blog posts. But where do companies get all that content from, to conduct a successful content marketing campaign? It is a time consuming, energy draining and resource intensive process for a company to constantly churn out original, unique and quality content. This is especially true for start-ups and smaller companies as they are often hard pressed for resources (Money and Manpower) which are often diverted to other pressing issues such as product development and customer acquisition. So, what is the solution to this problem? Is it … [Read more...]
