I am a Singapore Student from Ngee Ann Polytechnic undergoing an internship. My school has attached me to the company to understand better about entrepreneurship and social media marketing. To gain more exposure about successful entrepreneurs, my school has sent me to attend the largest two-day conference in fostering entrepreneurship, TiEcon. My two-day experience at TiEcon was incredible, especially hearing how huge companies such as Sandisk and Infosys talk about the journey their company went through in order to be the successful companies they are today. One of the highlights at … [Read more...]
What’s New?
It’s 2014! Welcoming 2014 also meant welcoming the many predictions out there about the year. From sports, to people, to events and let’s not forget technology, I’m sure you would have come across some of these predictions if you haven’t seen it for yourself yet. Basically, you name it and it’s probably there. <read about the 7 social analytics prediction for 2014 article found through NewzSocial and another from Visual.ly here. Tips for managing social media 2014 may be found here.> The one of interest here is of course, technology, the integral part we can’t live without (or I … [Read more...]
The A to Z of Content Marketing
Many people do use content marketing techniques. However, when asked if they use or believe in content marketing, they often mistakenly say no. Perhaps, the root cause of this confusion is that people do not actually understand what content marketing truly means. Most people have the misconception that content marketing is all about flooding prospects with information about their products. However, this is SO VERY far away from the real meaning of content marketing. In fact, it is quite the opposite meaning and to clearly explain what content marketing means, lets take a look at a diagram … [Read more...]
Content Marketing: Works for Business and Dating!
From the headline, you must be wondering, what in the world marketing and dating have in common? Well, actually both of them have two very similar processes. In dating, you are marketing yourself to someone you like in the hope of getting his/her attention and to eventually have a more serious relationship with him/her. Isn't this pretty similar to how companies market themselves to their prospects, hoping to impress them enough to establish a longer-term customer relationship with them. Having seen how this two processes are very similar, it is logical to conclude that the same method can … [Read more...]
