Technology ruled the ramp at the recent IBM Cloud ( NYSE: IBM) and 360FashionNetwork (www.360fashion.net) "Startup Runway & Innovation Awards" 2015, on Nov 3rd at the City View at Metreon in San Francisco. The event was a visionary display of technology infused clothing & accessories. Anina Net, founder and CEO of 360Fashion Network and Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism at IBM were the main event hosts for "Building a Bridge Between Fashion & Technology". The layout. Mannequins decked in futuristic clothing, with flashing … [Read more...]
Engaging consumers: Employee advocacy the next big thing?
Customer engagement is important. With many people using social media extensively, companies started to leverage social media tools and platforms to better reach and engage with their customers. Companies are able to use these platforms to provide real-time information about their companies and it can easily reach consumers’ news feeds. However, 94% of these consumers use social media channels to interact with friends, family and people they know. They are not interested to engage with your brand on social media sites. Moreover, only a small fraction of consumers trust posts by companies on … [Read more...]
