The first known reference to a red carpet ceremony occurred, according to Wikipedia, in 458 BC in the play Agamemnon by Aeschylus. Since then, it has become synonymous with welcoming VIPs at important events, from royalty to movie stars. Last week, I was fortunate enough to see firsthand how this 2,500 year-old tradition could combine with the latest in 2015’s social media technology for great effect. Our company, NewzSocial, teamed up with the organizers of the Festival of Globe movie festival to promote its activities using a team of over 30 social media ambassadors. In the days … [Read more...]