Technology ruled the ramp at the recent IBM Cloud ( NYSE: IBM) and 360FashionNetwork (www.360fashion.net) "Startup Runway & Innovation Awards" 2015, on Nov 3rd at the City View at Metreon in San Francisco. The event was a visionary display of technology infused clothing & accessories. Anina Net, founder and CEO of 360Fashion Network and Sandy Carter, General Manager, IBM Ecosystems and Social Business Evangelism at IBM were the main event hosts for "Building a Bridge Between Fashion & Technology". The layout. Mannequins decked in futuristic clothing, with flashing … [Read more...]
ROI. The Holy Grail of Social Media Marketing
Social Media ROI Metrics are important. Return-On-Investment (ROI) measures the amount of return on an investment relative to the investment's cost. Cost refers to a unit of money, time, resource or a combination of the above. However, social media measurement can be a bit of a puzzle. How does one go about measuring the ROI on social media marketing activities? Imagine this common scenario: Your B2B company has a social media team. You have invested in cool & useful tools for social media management. The team has planned the social media strategy based on research into … [Read more...]
Social Media Marketing of Festival of Globe (FOG) Event
The Festival of Globe (FOG) event, one of the prominent cultural events in the bay area, CA recently took place in Silicon Valley from August 7- 16, 2015, with over 10,500 people in attendance. The event included global movie screenings, Red carpet event, Festival of Globe Award night, cultural fair, parade, and much fun and festive activity throughout the duration of the event. This year, there were celebrities from India, China, Vietnam, Mexico, Iran, Vietnam, and many other countries across the globe. The street fair and parade in Fremont, CA featured art & craft … [Read more...]
IIT Global Leadership Conference (IITGLC) 2015 and Social Media Marketing
The IITGLC conference, one of the prominent conferences for professionals globally, recently took place in Silicon Valley from July 23- July 25, 2015, with over 2000 people in attendance. The location of the conference was Santa Clara Conventional Center in Silicon Valley and the theme chosen was “The Internet of People”. This year, there were over 100 prominent speakers, delivering thought leadership on a diversity of topics. Keynote speeches were from investment gurus such as Vinod Khosla, successful entrepreneurs of the like of Elizabeth Holmes, and CEO’s of prominent companies such … [Read more...]
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