Everyone marketer on earth knows this, it's an obvious fact, a marketing truth that would stand the test of time....... Well, you must be wondering what I am talking about.... The truth is none other than the age-old marketing concept that personalized marketing works magic way better and stronger than random mass marketing. Every marketer knows this by heart but not every marketer is able to effectively utilize this truth to his benefit. Is personalized marketing really that hard? In the olden times, where one would have to painstakingly go collect information about every customer, … [Read more...]