NewzSocial was selected as the Social Media Marketing partner for Indian Prime Minister Narendra Modi’s visit to the Silicon Valley in September 2015. For me as the founder/CEO, this event was a milestone in my personal journey. When I came to the United States many decades ago, India was regarded as a third world country and the term du jour was ‘brain drain’ to describe the exodus of bright minds that sought their career and fortune in other lands. PM Modi refers to this now as the ‘brain deposit’ to describe how the Indian diaspora has bridged the economic disparity between the two … [Read more...]
The India-US #StartupKonnect Experience with PM Modi. Unleash a zillion ideas.
PM Modi recently visited Silicon Valley with an agenda to promote his futuristic goal of a Digital India. During his landmark visit, he attended the “India-US Startup Konnect 2015” exposition that displayed more than 35 Indian companies representing the strength of the Indian startup ecosystem, across a variety of industries including agriculture, healthcare, energy, finance, and biotechnology. Several leading technology incubators from India were also in attendance. The Prime Minister communicated a vision of “Start up India, Stand up India” and this day-long event on September 27, 2015 … [Read more...]
Social Media Marketing of Festival of Globe (FOG) Event
The Festival of Globe (FOG) event, one of the prominent cultural events in the bay area, CA recently took place in Silicon Valley from August 7- 16, 2015, with over 10,500 people in attendance. The event included global movie screenings, Red carpet event, Festival of Globe Award night, cultural fair, parade, and much fun and festive activity throughout the duration of the event. This year, there were celebrities from India, China, Vietnam, Mexico, Iran, Vietnam, and many other countries across the globe. The street fair and parade in Fremont, CA featured art & craft … [Read more...]
IIT Global Leadership Conference (IITGLC) 2015 and Social Media Marketing
The IITGLC conference, one of the prominent conferences for professionals globally, recently took place in Silicon Valley from July 23- July 25, 2015, with over 2000 people in attendance. The location of the conference was Santa Clara Conventional Center in Silicon Valley and the theme chosen was “The Internet of People”. This year, there were over 100 prominent speakers, delivering thought leadership on a diversity of topics. Keynote speeches were from investment gurus such as Vinod Khosla, successful entrepreneurs of the like of Elizabeth Holmes, and CEO’s of prominent companies such … [Read more...]
Increase Your Online Presence with Hashtags
Increase Your Online Presence with Hashtags #Hashtags- they are everywhere. You see them all over social media and the web. From Facebook to Twitter, hashtags are an integral part of the social media landscape. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it easier to find and follow a conversation about that topic by adding the “#” symbol in front of the topic without any spacing. Why use hashtags? Hashtags play a significant role in social media marketing, therefore you have to use hashtagging strategically, as it can … [Read more...]
Women In Technology International (WITI) partners with NewzSocial for Social Media Marketing
Women In Technology International (WITI) has partnered with NewzSocial, a Social Media Marketing platform company for their Annual Summit, May 31-June 2, 2015. The WITI Summit is the yearly gathering of tech-savvy women, held in San Jose, the heart of Silicon Valley. Executive women, entrepreneurs, and technology thought leaders from around the world converge to collaborate at the WITI Summit to network and help each other succeed. About 60 speakers and over 1000 attendees are expected to attend this exciting event. The hashtag #Womenroar is being used along with #WITISummit2015 to … [Read more...]
Attendance at 2015 TIE Annual Conference Boosted by Army of Social Media Advocates
The TiE conference, one of the largest conferences on entrepreneurship in the world, recently took place in Silicon Valley. Approximately 4,000 people attended with keynote speakers including Jack Welch and other luminaries in the fields of business and entrepreneurship. This year, the TIE organizing committee turned to using innovative technology from Silicon Valley social media startup NewzSocial to drive attendance at the conference. A small army of over 2 dozen social media advocates signed up to have interesting content about the conference shared through them with their connections on … [Read more...]
Alice in Social Media Land: 5 Social Media Marketing Lessons learnt
Alice’s adventures have always been, let’s say interesting, to say the least. Recently, she has stumbled upon Social Media in Wonderland, at the infamous tea party, the Queen of Heart’s Croquet game, and in her other ample wanderings. So, some of her simple takeaways may be the following: “We're all mad here.” ? Cheshire Cat There is a kind of madness about social media, with its constant morphing and dizzying identities. Post, share, like, unlike, comment, etc. can become an addictive habit very quickly. So, getting curious about social media is a … [Read more...]
Brand Advocates as your marketing strategy. But, who?
Marketers, what is the one marketing tool you know of that works out the best for you? What about one that has been proven time and again to never fail? Now, how about both? For me, that one tool is word-of-mouth marketing. Word-of-mouth marketing was never invented, instead just existed because people love to share information with others! The power of word-of-mouth marketing should never be underestimated. Just think how many times we turn to our friends for advice when we need help in making a purchase decisions or why we chose Brand X over Brand Y just because we trust our friends' … [Read more...]
Newzsocial – Social Media Marketing for Enterprise
Human touch is critical in social media engagement
Social media is a visceral, human, personal medium In social media, people contribute, create and comment... not just read or listen. From a marketing perspective, it's a "pull" environment where people vote on (engage with) what they find interesting. To that end, social media marketers can only be successful if they participate on the same level, executing on the focus of providing value to specific audiences. The result of those efforts should be measured by the "echo" evoked. Instead of impressions and number of followers, success should be measured by response to the contributions... … [Read more...]
The power of the consumer, and that of the marketer.
"I rarely surf and mainly search." Sounds familiar? Sounds like you when you are on the Internet? Well, you're not alone. This quote was shared by Lynda Kate Smith, CMO of Twilio, in a marketing class where she lectured on the topic of social media marketing. The quote is extracted from a longer one by Paul Gillin which he uses to describe customers online behaviour in reaction to marketing tactics on both traditional and online mediums. Here's the full (long) quote: “Hear me marketers for I am your worst nightmare. Although I could be your best friend. Over the past year, I have … [Read more...]
