Been reading a lot of social media marketing tips? So you want to become a better social media marketer. Social media is what you eat, sleep, breathe and live and you strive to master the art. All the tips you read, what do they tell you though? Having gone through some, I see that there’s one word these tips center on : engagement. Any social media marketer who has ever written any article or given any tips would know that it all boils down to engagement, that is, engaging the person on the other end. en·gage [en-geyj] verb : to occupy the attention or efforts of (a person or … [Read more...]
The Social Effect
I am sure that everyone knows about the power of social media. Everyone is trying to tap into that power to further their cause. This includes individuals with personal goals, companies trying to amplify their social brands and even government agencies! (President Obama is probably more active on Twitter than most people!) But, have we ever stopped to think about what actually gives Social Media its power? What is the process that goes on behind the scenes that enables people to actually propagate their messages to the masses. Here is an interesting infograph from Social Reflexion that … [Read more...]
Webinars – A hidden Content Marketing gem?
Sometimes as marketers, we tend to get too absorbed in our efforts to achieve our marketing goals that we forget about what it feels like to be a consumer. It would certainly help to take a step back once in a while and reflect on how we would feel if we were the consumers being targeted by our own marketing outreach efforts. If you do this well, you would inevitably understand why Content Marketing is such a powerful way to engage with your prospects/customers. Imagine that you were a customer looking to buy a specific product: Wouldn't you appreciate it when companies take the effort to … [Read more...]
Branding Analyzed
I am sure that we all know what branding means. But not many of us truly understand the real meaning and power of it. A strong brand can make all the difference in the world. In fact, a mediocre product with a powerful branding strategy will most certainly triumph a good product with a horrible branding. "Your brand is what people say about you when you are not in the room" - Jeff Bezos (Founder of Amazon) Your target customers' first impression of your company is through your brand and whether they would even want to approach your company or use your product depends largely on how … [Read more...]
