Social Media ROI   Metrics are important. Return-On-Investment (ROI) measures the amount of return on an investment relative to the investment's cost. Cost refers to a unit of money, time, resource or a combination of the above. However, social media measurement can be a bit of a puzzle. How does one go about measuring the ROI on social media marketing activities? Imagine this common scenario: Your B2B company has a social media team. You have invested in cool & useful tools for social media management. The team has planned the social media strategy based on research into … [Read more...]