Sometimes as marketers, we tend to get too absorbed in our efforts to achieve our marketing goals that we forget about what it feels like to be a consumer. It would certainly help to take a step back once in a while and reflect on how we would feel if we were the consumers being targeted by our own marketing outreach efforts. If you do this well, you would inevitably understand why Content Marketing is such a powerful way to engage with your prospects/customers. Imagine that you were a customer looking to buy a specific product: Wouldn't you appreciate it when companies take the effort to … [Read more...]