Increase Your Online Presence with Hashtags #Hashtags- they are everywhere. You see them all over social media and the web. From Facebook to Twitter, hashtags are an integral part of the social media landscape. What is a hashtag? A hashtag is a social media tagging system that organizes content by creating a link that makes it easier to find and follow a conversation about that topic by adding the “#” symbol in front of the topic without any spacing. Why use hashtags? Hashtags play a significant role in social media marketing, therefore you have to use hashtagging strategically, as it can … [Read more...]
New Social Media Technology
New Social Media Technology Social media brands have to be on their toes staying up-to-date with the latest developments and strategically investing resources into technology trends that are likely to be embraced by the customer. 5 new trends in social media technology for 2015-2016 are: Social Media Commerce- SCommerce A budding trend is to link social media and eCommerce, allowing users to purchase on networking sites. This seems logical enough with the massive growth in both social media and eCommerce. One would assume that a collaborative effort between the two industries can yield … [Read more...]
Social Media for Business to Business Companies
Social Media for Business to Business Companies The value of using social media for business to business (B2B) companies has not always been understood, and it has been hard for them to fully exploit the power of social media for their benefit. Social media marketing is viewed to be more applicable to business to consumer (B2C) companies as oppose to B2B companies. However social media marketing is becoming one of the most effective ways for B2B companies to market online. Here are some ways your B2B Company can use social media. For business networking and development Social media is … [Read more...]
Social Media for Business Benefits
Social Media for Business Benefits Many areas of a business’s growth and success can be accelerated with social media when integrated to a company’s marketing efforts. However, some businesses still do not see the need for social media integration as they are not convinced of the benefits. Below are 5 social media marketing advantages that will change your mind. Better understanding of your consumers. Social media provides a valuable channel to learn more about your consumers via social listening. You are able to gather valuable insights on how they behave and what they are interested … [Read more...]
