Employee Advocacy in Social Media What is Employee Advocacy? Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees are an extension of the company’s beliefs and their marketing efforts. On social media, employees can now widely influence their friends, family, connections and followers with just the click of a button. Employee advocacy is an up-and-coming social media trend. Employee advocacy is a form of marketing where employees take up the role of social advocacy for their company. As advocates, employees … [Read more...]
7 Key Social Media Marketing Tips For Companies
In the current digital era, many companies are hopping on the ‘social media bandwagon’ to better connect with their stakeholders. As a company, would you not want to improve your social media marketing? Do you know what are the best social media marketing tips and tools out there that can be useful for your company? Here are potentially 7 of the best and most practical ways to improve engagement and content strategy on social media. 1. Focus Establish an overarching digital marketing goal so that every online strategy and tactic will be aligned to support it. This resolve will give your … [Read more...]
